What does it take to be one of the top Girl Scout Cookie sellers in the country?
A lot of hard work, dedication and help – at least that’s the recipe for success according to Giada Gambatese, the 9-year-old Chicago Girl Scout Junior who sold 30,120 boxes of Girl Scout Cookies earlier this year.
“It’s pretty cool,” she said.
Giada, who was also Girl Scout of Greater Chicago and Northwest Indiana’s top seller last year with more than 13,000 cookies, credits her record-breaking sales to some serious tech savviness. She recorded videos asking for donations to the council’s Gift of Caring Program, which sends Girl Scout Cookies to organizations that bring comfort to the women and men serving in the armed forces.
“My Papa [grandfather] was in the Marines and he helped me, so I want to help others,” said Giada.
Then she sent emails and letters to potential customers and followed up with phone calls. Afterward, she created handmade thank-you cards to everyone who donated to Gift of Caring.
“We wanted to up the ante this year so we targeted her Papa’s local President’s Club of which he is a member,” said Giada’s mom, Gianna Franzia. “All of the members are remarkable companies and were eager to donate knowing it went to aid our men and women in the armed forces.”
Originally, Giada wanted to sell 20,000 boxes, but when she heard about other Girl Scouts across the country selling more than that, she tapped into her inner entrepreneur and kicked her sales strategy into high gear with a bit of PR.
In March, Giada appeared on The Steve Dahl Show in Chicago to talk about her business approach and saw a boost in sales.
“It was really fun and cool to talk into the microphone,” she said.
Giada, whose favorite Girl Scout Cookies are Thin Mints and S’mores, is also considered a Cookie CEO, which celebrates the top five cookie sellers in the council. Cookie CEOs enjoy a busy day at the GSGCNWI’s Chicago office meeting with the council CEO, Nancy Wright; holding an all-staff conference call, lunch and much more.
“My favorite part was meeting the CEO, she’s really nice,” Giada said.
Next year, Giada wants to 100,000 boxes of Girl Scouts of Cookies. And for other Girl Scouts who want to become Cookie CEOs, she has the following advice.
“Have help, set a goal and have fun,” Giada said. “And when you’re selling cookies, be organized. It takes time to do everything, so be patient. My mom always says ‘nothing happens overnight.'”
To learn more about the Girl Scout Cookie Program, visit girlscoutsgcnwi.org.